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Build logs & opinions.

How we ship, what we've learned, and the occasional strong opinion. No SEO filler.

aibuild-log2 Oct 2026 · 5 min
200+ releases in: what an AI assistant on a real ERP actually gets used for
Emily answers field sales teams from their ERP by phone and WhatsApp. After 200+ releases since May, here's what people actually ask her, and what that says about where AI earns its keep in a business.
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aioperations1 Oct 2026 · 4 min
Your inbox is deciding your margin
In most operations teams, requests get answered in the order they arrived. That's almost never the order they're worth. Here's how we fixed it for a logistics team, and why it matters for yours.
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opinionhow-we-work8 Jul 2026 · 4 min
We'll build your site before you pay a penny
Most agencies take a deposit, disappear for two months, then hand you an invoice. We do it backwards - you see the real, live site first, then decide.
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opinionsmall-business5 Jul 2026 · 5 min
If your business lives in an Instagram DM
Instagram is brilliant for showing your work. It's a terrible place to keep your opening hours, your prices, and your booking form. Here's the customer you're quietly losing.
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build-logprocess28 Jun 2026 · 5 min
How we ship a real website in a day
Scope is the whole game. Here's exactly how we get a real, working site live within a day of your request - and what we deliberately leave off the list.
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toolsopinion14 Jun 2026 · 4 min
The spreadsheet tax
Every growing business has a spreadsheet - or a notebook, or a WhatsApp chat - that's quietly costing someone half a day a week. Here's how to spot it, and what to do about it.
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aiopinion31 May 2026 · 4 min
AI that earns its keep
Everything has an AI feature bolted on now. Most of them are a demo. Here's how we decide when it genuinely removes work - and when it's just a sticker.
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Build logs & opinions.

200+ releases in: what an AI assistant on a real ERP actually gets used for

Your inbox is deciding your margin

We'll build your site before you pay a penny

If your business lives in an Instagram DM

How we ship a real website in a day

The spreadsheet tax

AI that earns its keep

Get the build logs.

Build logs & opinions.

200+ releases in: what an AI assistant on a real ERP actually gets used for

Your inbox is deciding your margin

We'll build your site before you pay a penny

If your business lives in an Instagram DM

How we ship a real website in a day

The spreadsheet tax

AI that earns its keep

Get the build logs.